Content Strategy
Regular Posts:
Upload posts every day to maintain a consistent online presence.
Special Occasion Posts:
Share content related to festivals, Father's Day, Mother's Day, Valentine's Day, etc.
Create posts for important government holidays like Independence Day, Republic Day, Gandhi Jayanti, etc.
Storytelling:
Share stories on weekends, festivals, and government holidays to connect with your audience during different occasions.
Posting Schedule
Aim to post around 30 to 40 times per month to ensure a diverse and engaging content calendar.
Content Creation Guidelines
High-Quality Images: Visually appealing images that represent your brand's identity.
Catchy Lines: Craft attention-grabbing lines complementing images to convey your message effectively.
Engaging Text: Captions that are interesting, relevant, and in line with your brand's messaging.
Emojis: Utilize emojis to add a fun and relatable element to your captions.
CTAs: Include Call to Actions to encourage user engagement such as likes, comments, and shares.
Hashtags Strategy
Use a mix of popular, niche-specific, and branded hashtags (5 to 10 per post) to increase your brand's reach.
Follower Growth Strategy
Consistency: Regular posting to maintain interest and attract new followers.
Interaction: Engage with your audience by responding to comments, messages, and interacting with their content.
Collaborations: Partner with influencers or other businesses for collaborative content and cross-promotion.
User-Generated Content: Encourage followers to create content related to your brand and share it.
Giveaways: Organize occasional giveaways to encourage participation and follower engagement.
Monthly Calendar and Approval
Content Calendar: A detailed monthly plan tailored to your brand's voice, goals, and themes.
Approval Process: Content will be presented for your review and approval before scheduling.